Economic Policy For The Thinking Man

Economics touches every part of our lives. Our jobs and livelihoods, our purchase and investment decisions, our choice of where and in what to live, even the way we vote—all depend to some extent on economics. The economy—the system that we as a society use to decide what to make and who gets what—represents a powerful force in our lives.

This indispensable book demystifies the role that accounting and finance play in a corporation and demonstrates how financial decisions are manifestations of company goals. The author's crystal-clear examples show how managers can connect corporate financial information directly to their own strategies and actions.The book is structured around the valuations of five technology firms—Motorola, Cisco, Amazon.com, Ariba, and Rediff.com. The first three are household names but represent three different points in the technology spectrum. Motorola is an old technology firm with substantial investments in existing assets. It is also a firm that has fallen on hard times in the last few years, largely as a consequence of poor investments and strategic choices. Cisco is one of the great success stories of the 1990s, but a great deal of the market value of the firm reflects expectations about the future.

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